Sidrex launched its first product!
The product launch of dietary supplement Sidrex, which emerged as a result of R&D studies that started in Ege University Technopark in 2016 and is produced in an FDA-approved facility, was held in Izmir with very wide participation under the theme "Transformation Story of Plants and Healthier Life".
Sidrex's sponsorship of Bengisu Avcı, the first and only Turkish woman to swim across four straits in the Ocean Seven, was also announced with the launch under the title "You Will Never Swim Alone".
Bengisu will make her fifth channel crossing at the end of the month. Prof. Dr. Hüseyin Can, speaking at the launch, said "Every product of Sidrex is nature's offering and based on scientific foundations". Sidrex Brand Director Büşra Eroğlu said "Izmir is the land where modern medicine was born. Our journey of plant transformation story has begun with our product portfolio".
This dietary supplement launch demonstrates that Sidrex brand strengthens its position in the health sector in the field of natural products and herbal extracts, while supporting active lifestyle approach with swimming sport sponsorship.